“Man, it should be one thing within the water.”
It is that widespread chorus Pharrell Williams hears about all of the proficient individuals who come from his hometown of Virginia Seaside that impressed the prolific hit maker and 12-time Grammy winner’s newest challenge: a large three-day pageant in contrast to something the town has ever seen. Stretching miles throughout the Virginia Seaside shoreline, the very first “One thing within the Water” pageant featured all the pieces from native companies to massive identify sponsors and even a pop-up church service open to the neighborhood.
As “CBS This Morning” co-host Gayle King explored the pageant grounds with its creator, it was clear that in Virginia Seaside, Pharrell is the final word hometown hero. For him, this pageant is about greater than leisure.
“I really feel like there’s simply been a lot, like, divisiveness within the air,” Williams mentioned. “In our nation. The spirit of division … We now have to come back collectively and never solely rejoice our variations, however acknowledge that, you understand, by way of celebrating one another we will do nice issues.”
Williams mentioned his imaginative and prescient for the pageant is for individuals – and firms – to be impressed.
“‘Trigger we’ve got a whole lot of CEOs, CMOs, CBOs, CCOs flying down right here to go searching to see what is going on on and see the unbelievable alternative right here. For them, hear, we’ve got needed, as an space, the NCAA championship to come back right here. And we have not gotten that chance but. However who wins the NCAA this 12 months? UVA. So for us, it is like that is what we’re doing this for. We simply need to elevate the notice that, like, Virginia is right here and we’re open for enterprise.”
“We’re like a cul-de-sac in the course of the East Coast of America,” Williams mentioned. “And we have had our individuals, however we have by no means actually congregated in a means the place it – you simply see us as a unit. So we had the ambition to do issues in another way. You understand Timbaland as he makes music, he makes it very in another way. I imply, look and hearken to Missy Elliott, you understand? She’s very completely different. We rejoice our variations. So we simply needed the chance to try this right here and have music be the thread however not your entire cloth.”
When it got here to music, Williams delivered an all-star lineup, a lot of whom have been longtime collaborators over the course of his profession. Regardless of his lengthy checklist of titles – which incorporates report producer, report govt, dressmaker, entrepreneur and A&R consultant – musician, he mentioned, is the title that may at all times come first.
“Music has been the skeleton key to open each door for me,” Williams mentioned. “In order a musician, which that phrase comes from, you understand, one who listens or is knowledgeable by the muses, which have been angels, like, we’re interpreters. So it is like having that factor, having that present and with the ability to share that present with individuals, full strangers, regardless to what they suppose politically, regardless to how they really feel religiously, it is the one factor. It is, like, music is a unifier.”
Williams elaborated on one thing he as soon as instructed King, which is that when he makes music, he sees it in colour.
“It is far more widespread than you suppose. I believe most musicians have synesthesia. Us musicians and artists we name it a present as a result of it is what helps us to form of establish with what it’s that we’re feeling. You understand, they name the blues the blues for a purpose, you understand. So, like that is, it is type of at all times been, you understand, a part of, like, the musician’s vernacular to affiliate colours with music.”
Williams mentioned his favourite colour is yellow. It is the colour he says he noticed when he created what some would possibly name music’s happiest tune: “Completely satisfied.” The tune and its music video turned a worldwide sensation however Williams admitted he was over it at one level.
“However you simply have to just accept it, like, the universe has handed you this present, you understand, that is helped so many individuals,” he mentioned. “As a result of I wrote that pondering CeeLo was gonna do it, you understand. However because the universe would have it, it was me. So I am tremendous grateful. You understand, it is solely whenever you suppose it is you with the juice, is whenever you begin getting caught up. And there are people who find themselves the juice. Beyoncé is the juice … You understand what I am saying’? Jay-Z is the juice. I am the straw. I am the – I am the antennae.”
Williams lately tweeted: “Pinch your self actually because it is the one technique to guarantee your self that you just’re awake.”
How usually he does it? Day-after-day.
“Day-after-day I get up. God is the best … I used to be raised in Atlantis Flats, not even a mile from right here on Part eight. And now we’re on this part of the seaside. I am tremendous grateful,” he mentioned. “And nonetheless to at the present time my finest verses come from my bathe or, you understand, after I’m swimming or after I’m subsequent to water. Right here we’re taking a look at, you understand, this stunning ocean which represents life. And yeah, I pinch myself on a regular basis. I always remember the place I come from. And that is a part of the rationale why we’re right here, you understand. It is as a result of that is the place I am from. You understand, this can be a pinch being right here.”