Click on right here to learn the complete listing of winners from the occasion, which was held at Hawker Home in East London on Wednesday (1 Might).
Expensive Dorothy for Jaguar Land Rover
Entered by Commotion
Described by one choose as a “stunning story with genuine emotion at its coronary heart”, the Better of the Greatest-winning Expensive Dorothy for Land Rover shuns the same old automobile advertising and marketing tropes – dramatic landscapes, voiceovers about engine efficiency – for one thing really participating. The movie stars Dorothy Peters, who joined what was then Rover in 1946 to work within the manufacturing unit aged 15. Flash ahead to the current, and Dorothy is re-united with the sixteenth Rover automobile that she labored on many a long time in the past. The video was praised for being “shot merely, contrasting previous and trendy footage and letting Dorothy’s character shine by”. One choose stated it’s a “good means of not solely demonstrating the household values of Land Rover’s tradition, but in addition the longevity of the autos from 1946 to at present”.
Nothing Beats a Londoner for Nike
Entered by Riff Raff Movies, different credit: Wieden & Kennedy London, Closing Minimize, 750MPH, Time Primarily based Arts
This movie, which celebrates sporting competitors in London and options cameos from star athletes resembling Olympic legend Mo Farah and England captain Harry Kane, was singled out for the “creativity”, “vibrancy” and “pleasure” it supplied. Particularly, judges’ feedback included: “That is really magnificent – makes me pleased with London. Nice mixture of animation, celebrities, humour and funky”; “A lot thought, craft and ingenuity has gone into making this movie sing”; and “an actual achievement in distilling the dynamism, variety and power of London’s youth tradition. With humorous scripted moments, in addition to the insertion of Nike’s model ambassadors, the movie is nicely put collectively to be sharable and obtain natural attain on social platforms. An awesome expression of how inherent Nike is inside youth tradition and speaks to the target market in a reputable and genuine means.”
Small Discuss Saves Lives: On a regular basis Small Discuss for Samaritans, Community Rail & British Transport Police
Entered by Pegasus, different credit: The Progress Movie Firm
This Better of the Greatest winner is the newest iteration of the Samaritans marketing campaign that stresses the significance of speaking to strangers to probably interrupt somebody’s suicidal ideas and begin them on a journey to restoration. The movie exhibits a girl in numerous light-hearted conditions discussing the climate with strangers. The ultimate shot takes a extra severe tone, as she approaches a clearly distressed man at a prepare platform and raises the identical subject. It’s based mostly on statistics that for each life misplaced on the railways, six are saved by these round them. “Easy, considerate and what at first appears fairly passive advert results in very poignant ending,” stated one choose.
Viva la Vulva for Essity
Entered by AMVBBDO, different credit: Somesuch & Co, Ketchum, Poke, Zenith, Trim Modifying, Time Primarily based Arts
The taboo-breaking three-minute movie, set to the monitor Take Yo Reward, exhibits a sequence of vibrant objects resembling feminine genitals – together with a grapefruit, conch shell and fortune cookie – and singing alongside to the lyrics. The judges’ feedback included: “[The film] faucets into the physique positivity motion and ‘shines a light-weight’ on part of the feminine physique often very a lot hidden and misunderstood. I really like the visible metaphors and the soundtrack makes it. Witty, celebratory and empowering”; “Actually continues to push the boundaries of feminine physique positivity. The artwork path and magnificence is de facto stunning”; and “excellent, courageous and a kind of uncommon items of communication that does not simply make you suppose otherwise in regards to the product, it makes you’re feeling otherwise in regards to the world.”