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GIRLGAMER Esports Competition has added Profit Cosmetics as a non-endemic accomplice for its Sydney occasion on June 9-10.
Model activations are nonetheless within the starting stage, however will doubtless embrace signage and product demos, in accordance with a spokesperson for GIRLGAMER.
Cosmetics retailer Sephora is not a sponsoring accomplice of the competition.
Profit Cosmetics, a subsidiary of LVMH, has joined the GIRLGAMER Sydney Competition as a non-endemic sponsor. The partnership is Profit Cosmetics’ first foray into esports. Fellow LVMH model Sephora turned a sponsor of the GIRLGAMER Esports Competition in 2018 however has since ended its partnership.
GIRLGAMER Sydney Competition will happen on June 9-10 as a part of the 2019 Vivid Sydney competition of “Mild, Music, and Concepts.” The occasion will embrace a Counter-Strike: World Offensive (CS:GO) qualifier, tournaments for Overwatch and Tremendous Smash Bros. , and associated actions similar to panels and a cosplay contest.
Particular model activations haven’t been finalized, however they may doubtless embrace, at a minimal, Profit Cosmetics signage and product demos, a spokesperson for GIRLGAMER Esports Competition advised The Esports Observer.
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In the interim, Profit Cosmetics’ partnership is proscribed to the Sydney Competition. Nevertheless, involvement with different regional finals is “into account,” in accordance with the spokesperson.
Now in its third yr, GIRLGAMER Esports Competition will host worldwide regional occasions in Australia, South Korea, Spain, and Brazil. Groups will compete in CS:GO and League of Legends (LoL) for the prospect to play on the World Finals in Dubai.
Along with the esports competitors, The GIRLGAMER Esports Competition World Finals will function a enterprise convention. Attendees will be capable of attend talks by worldwide “business leaders,” panels, professional gamers meet and greets, and an awards ceremony that honors girls within the esports business.
“Our mission with GIRLGAMER is to empower feminine gamers to compete on the highest stage,” mentioned Andreia Conceição, partnerships supervisor of GIRLGAMER Esports Competition in an announcement. “It’s such a privilege having Profit as a accomplice, given the actions taken by the model all through their historical past to help and empower girls. We couldn’t be extra excited to work with a accomplice that shares our imaginative and prescient so passionately.”
Different model companions for GIRLGAMER Sydney embrace however are usually not restricted to EB Video games, Logitech , and ASTRO Gaming .