Instagram has partnered with Vice and the Sydney Movie Competition to launch the primary IGTV Movie Competition, utilising the platform’s long-form vertical video format.
Movie makers beneath the age of 34 are inspired to submit their 10-minute-maximum vertical movies, with the finalists to be screened within the Instagram lounge on the Sydney Movie Competition in June.
The inaugural theme is ‘Future’, asking candidates to mirror on what it’s wish to reside in Australia as we speak and what it is going to be like in years to come back. The movies can mirror subjects equivalent to identification, politics, meals, sport or the setting, and be in any language.
The winner of the IGTV movie competition will obtain an official Sydney Movie Competition award and prize cash.
Sydney Movie Competition director, Nashen Moodley, mentioned in a press release: “We’re all the time searching for modern methods to create and rejoice filmmaking, so we’re thrilled to accomplice with Instagram and Vice to launch this initiative at our 2019 competition.
“We recognise the distinctive methods audiences are consuming movie and media in as we speak’s mobile-first world, and need to proceed encouraging new voices to share their tales on the platforms they use day by day. We’re excited to see these visions of Australia’s future and share these with competition goers at our SFF Hub.”
Naomi Shepherd, Instagram Australia group business director mentioned this evolution of the IGTV model is smart, as a result of its grow to be a playground for younger, artistic voices already.
“We imagine the way forward for storytelling is vertical, and now we need to see how younger Australians carry their imaginative and prescient of the longer term to Instagram. The IGTV Movie Competition is an unimaginable alternative to accomplice with Sydney Movie Competition and Vice to encourage new ranges of creativity and we’re honoured to rejoice these movies with competition audiences in June,” she mentioned.
Wendy Syfret, Vice Australia head of editorial, mentioned it was a ground-breaking initiative.
“As a multi-platform media firm, we’re all the time experimenting with new methods to inform tales, attain our audiences, and categorical the voices and experiences of younger Australians, and we’ve embraced IGTV because the day it launched,” she mentioned.
“We need to put new voices entrance and centre, and develop a brand new technology of filmmakers in Australia. The IGTV Movie Competition is a ground-breaking initiative that any younger Australian can enter and share their story with the nation.”