How One thing In The Water Pageant Honored Each A Area And Its Founder, Pharrell Williams – UPROXX


Philip Cosores for Uproxx


To categorize One thing In The Water as simply one other music pageant can be promoting it brief. Final weekend’s Virginia Seashore occasion is the brainchild of musical legend Pharrell Williams, held throughout what’s the area’s annual “Faculty Seashore Weekend,” when younger college students from the realm take to the sand and social gathering it up. In line with some locals I spoke with, the custom has some damaging uncomfortable side effects for the area, together with vandalism, which made a extra organized exercise on the seaside all of the extra interesting (although there’s something to be mentioned concerning the actuality of this repute). If younger folks have been already going to come back to Virginia Seashore to social gathering, why not set up a pageant and attempt to change a number of the narratives surrounding the annual escapade?

Enter Pharrell and a complete group. Pharrell is from the area, as are a ton of different profitable musicians, and One thing In The Water aimed to honor that, proper right down to the naming of the pageant. One thing In The Water implies that one thing particular comes from what known as “the seven cities,” referring to the larger metro of Norfolk, Virginia Seashore, Chesapeake, Portsmouth, Newport Information, Hampton, and Suffolk. And it’s a tough level to argue when you think about artists like Pusha T, Dram, Dave Matthews Band, Chris Brown, Timbaland, and others that will characteristic into the occasion have been all born or raised comparatively close to the pageant’s web site. Hometown satisfaction might be felt within the pageant’s creation and its execution, wanting to place Virginia Seashore’s finest foot ahead to these touring in, certain, however largely honoring the hard-working, devoted locals who’d by no means had an occasion of this scale happen of their house metropolis.

And the town responded with each resilience and enthusiasm. The previous might be seen within the pageant’s opening day, which was scheduled to characteristic Matthews, Lil Uzi Vert, Migos, Maggie Rogers, and Janelle Monae amongst others, however discovered a climate delay flip right into a full-scale cancelation. With intense winds, lightning, and hail, the pageant did the proper factor by placing their attendees’ security on the forefront and never creating an unnecessarily harmful state of affairs, even when it damage that so many nice artists wouldn’t get the prospect to look. Partial refunds have been granted for the scrapped day, and most significantly, the pageant pulled up their bootstraps and targeted on making the ultimate two days as memorable as potential. If there was any concern whether or not followers had in poor health will, that was alleviated by the huge strains that fashioned effectively earlier than the gates opened on Saturday, with pageant goers sprinting to get prime viewing areas, clearly able to take advantage of out of the good climate that the remainder of the weekend held.

Pageant climate issues are nothing new and one thing that may solely be extra frequent resulting from more and more unpredictable climate across the globe because of local weather change. Lollapalooza evacuates in some unspecified time in the future nearly yearly, and New York’s Governors Ball has typically seen climate halt their festivities. Concurrently One thing In The Water was taking place, New Orleans Jazz Fest was coping with their very own rain-related woes. It stays to be seen whether or not One thing In The Water will flip right into a yearly occasion or if the Friday cancelation impacts its long-term viability, however regardless, that is one thing that occurs at many music festivals, and shouldn’t be held towards them.

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