LONDON — The ATP and the Laver Cup introduced in the present day an settlement that may make the annual males’s group occasion, wherein Europe takes on the remainder of the world, an official a part of the annual ATP Tour calendar.
The settlement offers the occasion, now approaching its third competitors in Geneva, Switzerland this September, entry to ATP companies, together with advertising and social media, together with operational personnel corresponding to officers and physios.
“The Laver Cup group is extremely enthusiastic about this partnership with the ATP. It has all the time been our hope to construct the Laver Cup in partnership with the tennis world, and certification by the ATP after solely two editions is an awesome validation of our imaginative and prescient,” stated Tony Godsick, President and CEO of TEAM8, and Chairman of the Laver Cup.
“We created the Laver Cup to have a good time the greats of the sport – previous, current and future – and develop curiosity in our nice sport of tennis,” Godsick added. “Partnering with the ATP positions us to proceed to realize that mission and attain even better audiences.”
Chris Kermode, ATP Govt Chairman and President, stated that the reception by tennis followers globally was a significant component within the ATP’s want to kind a partnership.
“The Laver Cup has struck a chord with followers worldwide in a really brief time,” stated Kermode. “It has been nice to see the passionate participation of the gamers and the response from the followers on the sold-out occasions in Prague and Chicago. This occasion has nice potential to achieve new followers all over the world, and all of us on the ATP are excited to incorporate the Laver Cup as an official a part of the ATP Tour calendar and have it featured alongside different tournaments on all our platforms.”
Roger Federer, a accomplice in TEAM8 who tasked his group with creating the Laver Cup to honour not simply the nice Rod Laver, however the coterie of tennis legends who paved the way in which for the success of the present sport, stated he was delighted with the information.
“As I come nearer to the top of my enjoying profession, it is fantastic to know that the Laver Cup will probably be a part of the tour that I’ve devoted greater than 20 years of my life to. This partnership is a superb instance of how the tennis household can unite to advertise and develop the game all of us love.”
At present celebrating the 50th anniversary of profitable the ‘Grand Slam’ for the second time in 1969, Rod Laver praised the ATP’s official endorsement of his namesake occasion which has additional cemented his legacy.
“I’m grateful to the ATP for recognising that the Laver Cup performs an vital position in elevating consciousness of the newbie period of tennis and my fellow ‘barnstormers”. I’m honoured and grateful for what has been achieved and to Roger for doing this for us,” stated Laver.
The values of the Laver Cup – dedication to excellence, deal with the group, respect for the opponent, and love for the sport – has been embodied by the 2 inaugural captains, Bjorn Borg and John McEnroe.
“Anybody who has seen the Laver Cup is aware of that is an occasion that everybody needed to get behind. I’m proud to have been part of its genesis, and grateful to the ATP for selecting to endorse it,” stated McEnroe.
“The Laver Cup is my favorite week of the yr,” stated Borg. “I’ve loved working with all of the generations of gamers and being in entrance of the followers as soon as once more.”
World No. 1 Novak Djokovic, who performed the second Laver Cup final yr in Chicago, stated, “The Laver Cup is a real celebration of tennis that’s cherished by the followers and embraced by the gamers. I skilled it first hand as a participant, and as President of the ATP Participant Council I am proud to assist this collaboration.”
ATP Event Board Consultant Charles Humphrey Smith stated, “The Laver Cup showcases the world’s best male tennis gamers in an entire new manner. It grows curiosity within the sport which advantages all of us within the trade.”
The third version of the Laver Cup will probably be held in Geneva, Switzerland from 20-22 September 2019. Register at LaverCup.com for extra info and to obtain common updates.
ATP: Simon Higson, email@example.com
About The ATP
The ATP is the governing physique of the boys’s skilled tennis circuits – the ATP Tour, the ATP Challenger Tour and the ATP Champions Tour. With 63 tournaments in 30 nations, the 2019 ATP Tour showcases the best male athletes competing on the planet’s most enjoyable venues. From Australia to Europe and the Americas to Asia, the celebs of the 2019 ATP Tour will battle for prestigious titles and ATP Rankings factors at ATP Masters 1000, 500 and 250 occasions, in addition to Grand Slams (non-ATP occasions). On the finish of the season solely the world’s high eight certified singles gamers and doubles groups will qualify to compete for the final title of the season on the Nitto ATP Finals. Held at The O2 in London, the occasion will formally crown the 2019 ATP Tour No. 1. For extra info, please go to www.ATPTour.com.
About The Laver Cup
The Laver Cup is a joint initiative between TEAM8, Tennis Australia, the USTA and Jorge Paulo Lemann and is a part of the ATP Tour Calendar. The Laver Cup is supported by Founding Accomplice Rolex and World Sponsors Mercedes-Benz and Credit score Suisse.