Adhesive wins PR accounts for Menace Quotient and Nationwide Manufacturing Week occasions – mUmBRELLA*


Adhesive PR’s company communications and B2B arm has been appointed to the general public relations account for risk intelligence platform Menace Quotient.

The company can be answerable for Menace Quotient’s media relations and communications throughout the Asia-Pacific area, with the purpose of driving consciousness of the model’s providers.

Menace Quotient has appointed Adhesive to its public relations account

Celine Gajnik, Menace Quotient worldwide senior advertising and marketing supervisor, stated in a press release: “Adhesive have been our company of selection for the APAC area, with a concentrate on Australia, on account of their understanding and expertise with cybersecurity, B2B expertise and the media panorama. We additionally needed our subsequent company to have the ability to independently ideate media alternatives, have intensive company communications and B2B expertise and perceive how one can work with our numerous enterprise models positioned all through the world.”


After executing an consciousness marketing campaign for Nationwide Manufacturing Week 2019 earlier this yr, Adhesive has been appointed to finish promotional work for the All-Power Australia Exhibition and Convention and the inaugural Power Effectivity Expo.

Robby Clark, exhibition director of nationwide manufacturing week, stated: “We appointed Adhesive to handle our public relations and media partnership editorial agreements for the 20th version of Nationwide Manufacturing Week, All-Power Australia 2019 occasion and inaugural Power Effectivity Expo, on account of their intensive expertise in managing occasion public relations, earlier industrial expertise and understanding of business messaging.”

Mike Maurice, founding father of Adhesive, stated the brand new purchasers proved there was demand for its specialist B2B and company communications workforce.

“Since we opened our doorways seven years in the past, we’ve supported our purchasers’ company communications efforts. Nevertheless final yr we made the choice so as to add to our providing by making a specialist workforce to assist purely B2B organisations and company communications shopper scopes.

“We’re excited to be working with Menace Quotient throughout APAC, a significant progress area for the worldwide division of their enterprise, whereas supporting the attention campaigns for Reed Exhibitions’ Industrial commerce reveals in 2019. Each purchasers supply thrilling new challenges, whereas aligning to the B2B expertise and industrial expertise of our workforce.”

The brand new purchasers observe a profitable 2018 for Adhesive, which received the PR accounts for Journey Advisor, The Iconic and Changi Airport Group.

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