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Chase Distillery has launched its cocktail competitors, Chase Cup, in step with this yr’s Rock the Farm music pageant, with a brand new model identification by London design company, ShopTalk.

The web site has simply gone stay, and mixologists from everywhere in the world are being invited to submit cocktail creations that remember the Distillery’s single-estate potato vodkas and botanical-rich gins. The ultimate showdown will happen in the course of the pageant, which is being held at Chase Distillery’s family-run potato farm in Herefordshire on third and 4th June.

Chase model guardian, ShopTalk, was requested to develop an identification that will have fun the household, the farm and the spirits – and provides bartenders and drinks trade professionals a chance to get to know, love and admire the model “from the bottom up”.

The Chase household has farmed potatoes in Herefordshire for generations. Father and son, William and James Chase, needed the pageant and its new branding to carry to life Chase’s earthy field-to-bottle manufacturing values and artisanal spirit.

The ShopTalk workforce responded to the problem with a craft-inspired identification that locations the potato on the very coronary heart of the model. Alongside the identification, ShopTalk created a bespoke typeface, Spud Sans, which celebrates the potato and is totally ownable by Chase.

The brand new font was developed utilizing old school potato-printing methods, earlier than being refined digitally. The ensuing alphabet has a really homespun really feel however is clear and clear-cut, so it may be used successfully throughout occasion and directional signage.

James Wooden, ShopTalk’s co-founder and inventive director, says: “At Chase Distillery, all the pieces begins with the standard spud, so we felt it was essential that the brand new model and identification did too. We took inspiration from the stencilled potato crates, jute sacks and enamelled indicators that may be discovered throughout Chase Farm, and devised a singular typeface utilizing potato carving.”

The primary logos for Rock the Farm and Chase Cup are in a serif font to realize stand-out, however have been given the potato-print texture to take care of model cohesion, and Spud Sans seems on posters, lanyards, digital platforms, promotional materials and wayfaring signage.

Collages on promotional posters introduce British iconography, together with the Union Flag, in addition to photos of musicians, mixologists and potato vegetation, bringing collectively the entire pageant’s important elements.

James provides: “Having beforehand created the model and packaging for Chase Potato Vodka, we had already established that Chase is nostalgic and proudly British, with a robust sense of integrity, so it was essential that the extra collateral communicated all that to Rock the Farm pageant guests, too.”

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